Morpheme assembly
Latin/Greek root + classical suffix. Vercel = ver + cel. Pentium = pent + ium.
Vowel mutation
Lift → Lyft. Tumblr from tumbler. Google from googol.
Truncation
Microcomputer → Micro. Application → App. Bumblebee → Bumble.
Blending
Microsoft = microcomputer + software. Pinterest = pin + interest.
Compound-evocative
Two real words, third meaning. Windsurf. BlackBerry. PowerBook.
Foreign borrowing
Lyft (Swedish). Volvo (Latin). Azure (Persian). Häagen-Dazs (invented Danish-ish).
Phonetic invention
Pure CVCV from preferred phonemes. Kodak. Sonos. Xerox.
Misapplication
Common word, unrelated context. Apple. Amazon. Bumble (the app, not the bee).